Initial Ideas

After rethinking my initial choice of artists, I reconsidered, however, with a closer focus on empowering people, and providing a more positive voice of optimism, thusly fitting the brief of 'anthems'.

There were brief considerations of exploring other artists such as John Legend, Paloma Faith, P!NK and Rag'n'bone man - all of which fall under the Sony record label. Ultimately, I decided on neither of these, and found that Robbie Williams's 'Candy' would work particularly well for juxtaposing the emotional tone of the video against the lyrics and beat of the song.